Home » Google Display Advertising Exam » What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

  • Drive action
  • Build awareness
  • Drive loyalty
  • Influence consideration

The correct answer is: Influence consideration

Explanation: There are three types of marketing objectives:

  • Build awareness
  • Influence consideration
  • Drive action

When to use “Influence Consideration” Marketing objective:

  • Selling a product that requires that you educate your customer
  • Selling a product you want to differentiate from what similar advertisers offer
  • Encouraging customers to explore what you offer

Types of featured in this objective: Features that help to research customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/google-ads/answer/7450050

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