Home » Google Display Advertising Exam » A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

  • all non-stick cookware sold on the site
  • all cookware sold on the site
  • a specific pan within the new line
  • the entire new line of non-stick cookware

The correct answer is: the entire new line of non-stick cookware

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