Last Updated on 5 years ago by School4Seo Team

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

• Affinity audiences
• Custom affinity audiences
• Demographic targeting
• Managed Placements

Correct Answer: Custom affinity audiences

Explanation: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.

Read more here: https://support.google.com/google-ads/answer/2454017