A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  • Affinity audiences
  • Custom affinity audiences
  • Demographic targeting
  • Managed Placements

Correct Answer: 

Custom affinity audiences

  • Google Display Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.
https://support.google.com/partners/answer/2454017

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