A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
- Affinity audiences
- Custom affinity audiences
- Demographic targeting
- Managed Placements
Correct Answer: Custom affinity audiences
Explanation: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.
Read more here: https://support.google.com/google-ads/answer/2454017