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What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

Last Updated on 5 years ago by School4Seo Team

  • Access to YouTube masthead inventory
  • Availability to frequency caps on all media buys across YouTube and other exchanges
  • Access to Floodlight tag tracking without using dynamic pixels
  • Access to earned metrics, like shares, and channel subscribers

The correct answer is: Access to earned metrics, like shares, and channel subscribers

Explanation: The linked Google Ads account can access reports from the YouTube channel including accessing additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views. If your Google Ads account is overseen by a manager account, linking your YouTube channel will allow the Google Ads manager account to access your YouTube channel metrics.

Read more here: https://support.google.com/youtube/answer/3063482

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Nitin Batra. (2021). What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?. School4Seo. https://school4seo.com/display-video-certification-exam/what-is-a-benefit-of-linking-a-youtube-channel-to-the-advertiser-in-display-video-360/
Nitin Batra. “What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?.” School4Seo, September 20, 2021, https://school4seo.com/display-video-certification-exam/what-is-a-benefit-of-linking-a-youtube-channel-to-the-advertiser-in-display-video-360/.
Nitin Batra. “What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?.” School4Seo. September 20, 2021. https://school4seo.com/display-video-certification-exam/what-is-a-benefit-of-linking-a-youtube-channel-to-the-advertiser-in-display-video-360/.
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