What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

  • Access to YouTube masthead inventory
  • Availability to frequency caps on all media buys across YouTube and other exchanges
  • Access to Floodlight tag tracking without using dynamic pixels
  • Access to earned metrics, like shares, and channel subscribers

The correct answer is: Access to earned metrics, like shares, and channel subscribers

Explanation: The linked Google Ads account can access reports from the YouTube channel including accessing additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views. If your Google Ads account is overseen by a manager account, linking your YouTube channel will allow the Google Ads manager account to access your YouTube channel metrics.

Read more here: https://support.google.com/youtube/answer/3063482

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