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When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

  • Time and Day
  • Demographics
  • Geography
  • Keyword

The correct answer is: Keyword

Explanation: Content needs to be categorized before it can be associated with specific keyword and category targeting, and this can take several days after the content is published. For this reason, keyword and category targeting doesn’t work well with an inventory consisting of new or frequently changed content (for example, news and social media sites).

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