What is one way to control ad frequencies across multiple insertion orders?

[box]Download PDF

  • Display & Video 360 Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 30% Discount on next purchase

[/box]
What is one way to control ad frequencies across multiple insertion orders?

  • Set campaign-level frequency caps
  • Assign a frequency cap to each creative
  • Create insertion order budget segments
  • Set recency targeting

Correct answer is

  • Set campaign-level frequency caps

Explanation: Campaign-level frequency caps work across multiple insertion orders. If you set a frequency cap in a campaign, serving will stop once the first cap at any level (campaign, insertion order, or line item) is reached. If you don't set a cap at the campaign level, you can control frequency at the insertion order- and line item-levels.
Read more here: https://support.google.com/displayvideo/answer/7205081

Explanation: You can set a frequency cap for an individual line item, for all of the line items in an insertion order, or for all of the insertion orders in a campaign. Start by opening a line item or insertion order, and click the Details tab at the top. If you want to set a campaign-level frequency cap, navigate to the campaign's settings.
Read more here: https://support.google.com/displayvideo/answer/2696786
[review]

Related Post