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Home / Display & Video Certification Exam / What data cannot be evaluated with a Standard or General performance report?

What data cannot be evaluated with a Standard or General performance report?

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What data cannot be evaluated with a Standard or General performance report?
  • Viewability metrics across each IO and line item
  • The match ratio of third- and first-party audience segments
  • Clicks and conversions for individual creatives
  • Impressions and eCPM by website

Correct answer is

  • The match ratio of third- and first-party audience segments

Explanation: The match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. It is not something that you can evaluated with a Standard or General performance report.

General or standard performance report is useful when you want to see changes in your campaigns' performance.

Read more here: https://support.google.com/displayvideo/answer/3284116

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