Last Updated on 5 years ago by School4Seo Team
- Viewability metrics across each IO and line item
- Clicks and conversions for individual creatives
- Impressions and eCPM by website
- The match ratio of third- and first-party audience segments
The correct answer is: The match ratio of third- and first-party audience segments
Explanation: The match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. It is not something that you can evaluate with a Standard or General performance report.
A General or standard performance report is useful when you want to see changes in your campaigns’ performance.
Read more here: https://support.google.com/displayvideo/answer/3284116
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