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Home / Display & Video Certification Exam / What feature allows users to adjust fixed bids for different geographies or device types?

What feature allows users to adjust fixed bids for different geographies or device types?

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What feature allows users to adjust fixed bids for different geographies or device types?
  • Viewability targeting
  • Partner revenue model
  • Recency targeting
  • Bid multipliers

Correct answer is

  • Bid multipliers

Explanation: Use bid multipliers to automatically increase or decrease a line item's fixed CPM bid based on different criteria. This makes it possible to have a single line item for many different contexts, rather than using multiple line items for each permutation of your targeting.
Read more here: https://support.google.com/displayvideo/answer/7378954
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