Which exchanges have their own creative audit process?

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  • Display & Video 360 Exam – All Q&As
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Which exchanges have their own creative audit process?

  • Every exchange has its own creative audit process
  • Google Ads Manager only
  • AdRoll, Pubmatic, Rubicon
  • AppNexus, Google Ads Manager, BrightRoll

Correct answer is

  • AppNexus, Google Ads Manager, BrightRoll

Explanation: Creatives added to Display & Video 360 go through an approval process to make sure they're safe and appropriate for users. Each creative is reviewed to make sure the creative works properly and is compliant with the technical and content policies of Display & Video 360 and inventory sources.

The following inventory sources have a creative review process in all regions:

  • AppNexus
  • Google Ad Manager
  • BrightRoll Exchange

Some regional exchanges have their own approval process as well.

Read more here: https://support.google.com/displayvideo/answer/6063030

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