What is the difference between Programmatic Guaranteed deals and preferred deals?
- Programmatic Guaranteed deals are incompatible with conversion pixels
- Preferred deals have required minimum spend
- Preferred deals do not allow targeting edits in Display & Video 360
- Programmatic Guaranteed deals have required minimum spend
Correct answer is: Programmatic Guaranteed deals have required minimum spend
Explanation: Programmatic Direct helps connect buyers and sellers of digital advertising. For publishers, Programmatic Direct allows them to package together specific inventory on their sites or apps (such as unique formats, verticals, audiences and subsites), and make it available to a global community of marketers to buy programmatically. Programmatic Guaranteed deals have required minimum spend.