What step should be taken to determine which creatives had the lowest eCPM over the last month?

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What step should be taken to determine which creatives had the lowest eCPM over the last month?

  • Go into the creative section for the advertiser and compare the inline metrics for eCPM
  • Generate a Standard report grouped by creative with the eCPM metric selected
  • Generate an Audience Composition report grouped by audience with the CPM metric selected
  • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

Correct answer is

  • Generate a Standard report grouped by creative with the eCPM metric selected

Explanation: To determine which creatives had the lowest eCPM over the last month, generate a Standard report grouped by creative with the eCPM metric selected.

Read more here: https://support.google.com/displayvideo/table/3187025

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