How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

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  • Display & Video 360 Exam – All Q&As
  • * Updated on 05-Jan-2019
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How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

  • The publisher needs to agree on the targeting and categories for an open auction deal
  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
  • Programmatic Guaranteed deals are available in the insertion order's Inventory source targeting
  • The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

Correct answer is

  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

Explanation: A preferred deal is an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments. Preferred deals provide advertisers with first-look access to custom, non-guaranteed inventory at a fixed CPM.

Read more here: https://support.google.com/displayvideo/answer/3289692

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