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Home / Display & Video Certification Exam / Which two views show the revenue and conversion metrics for line items? (select two)

Which two views show the revenue and conversion metrics for line items? (select two)

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Which two views show the revenue and conversion metrics for line items? (select two)
  • Quality view
  • Optimization view
  • Performance view
  • Pacing view

Correct answer is

  • Optimization view
  • Performance view

Explanation: The Optimization view shows if your insertion orders and line items are on track to hit spend and performance goals. In the line item tables, the Optimization view will also show recommendations for changes to make to improve pacing and performance.

Read more here: https://support.google.com/displayvideo/answer/7563784

Performance generally refers to the value you're getting from the impressions that you've purchased. Performance is measured in terms of the following:

  • Impressions
  • Clicks
  • Conversions
  • Revenue

Read more here: https://support.google.com/displayvideo/answer/2697800
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