What ad format cannot run with Even pacing set on the insertion order?

  • Display
  • Native
  • Video
  • TrueView

The correct answer is: TrueView

Explanation: TrueView ad format cannot run with Even pacing set on the insertion order. TrueView is Google’s proprietary cost-per-view, a choice-based ad format that serves on YouTube, millions of apps, and across the web. TrueView gives advertisers more value because they only have to pay for actual views of their ads, rather than impressions.

Even pacing is best if your priority is to spend a consistent amount of money every day and your inventory availability is consistent day to day. Keep in mind that if there is less inventory or more competition toward the end of your campaign, you might not spend your full budget.

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