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Home / Display & Video Certification Exam / Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct Responses

Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct Responses

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Which three settings could prevent deals from meeting their ad-serving goals? (select three)Select All Correct Responses
  • VAST and VPAID creatives that are approved
  • Geotargeting and bid strategies
  • Demographics and audience targeting
  • Brand safety and sensitive category targeting

Correct answer are

  • Geotargeting and bid strategies
  • Demographics and audience targeting
  • Brand safety and sensitive category targeting

Explanation: Following are the setting that could stop your deal from meeting the ad serving goal:

  • Geo-targeting and bid strategies: Geo targeting restrict impression but helps you setting up the targeted location where you may find more potential customers. Some bid strategies can prevent your ad-serving goal. For example, if you goal is to set for Branding but you are choosing cpc bid strategy, you won’t achieve the goal as the cpc is meant for immediate lead or sale.
  • Demographics and audience targeting: This setting narrow your target to specific audience. The campaign goal must be compatible with this setting otherwise this may end-up with preventing deals from meeting their ad-serving goals.
  • Brand safety and sensitive category targeting: Block inventory based on how viewable the impression is, relative to all impressions, using the IAB definition of viewability (“Target inventory to maximize IAB viewed rate”). You can also block inventory based on the duration of the average view of an ad (“Target inventory to maximize average view duration”).

Read more here: https://support.google.com/displayvideo/answer/3032915
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