How is the daily budget calculated for an insertion order with Flight Even pacing?

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How is the daily budget calculated for an insertion order with Flight Even pacing?

  • The campaign's budget, minus the flight budget spent, divided by the number of days remaining
  • The remaining flight budget divided by the number of days remaining
  • The remaining flight budget multiplied by the number of days remaining
  • The flight budget divided by the number of remaining days and multiplied by 1.5

Correct answer is

  • The remaining flight budget divided by the number of days remaining

Explanation: Even pacing is best if your priority is to spend a consistent amount of money every day and your inventory availability is consistent day to day. Flight Even Pacing Setting: Remaining flight budget / Days remaining. Hourly pacing behavior: Even (scaled to inventory availability)

Read more here: https://support.google.com/displayvideo/answer/3114676

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