To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

  • Add a Display & Video 360 macro to the Floodlight Tag
  • Set the Floodlight tag to accept Dynamic tags
  • Add a custom variable for audience targeting
  • Assign the Floodlight tag to an audience list

The correct answer is: Assign the Floodlight tag to an audience list

Explanation: If you’ve linked your Floodlight configuration to your advertiser, you can target new audience lists in Display & Video 360 as soon as they’ve been created as Floodlight activities in Campaign Manager. Occasionally, it may take up to an hour for a newly created Floodlight activity to appear in Display & Video 360.

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