- The system will apply new budgets based on the insertion order’s goal
- Budget segments will automatically actualize and allocate to future segments
- The system automatically provides budget suggestions to the Quality metrics
- The system automatically moves budget to higher performing line items
The correct answer is: The system automatically moves budget to higher performing line items
Explanation: Auto budget allocation will increase the budgets for high-performing line items by taking money away from lower-performing line items. You should consider using automatic budget allocation if your insertion orders have CPC or CPA goals, and your line items require a regular rebalancing of their budgets to ensure spend is allocated according to performance.
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