What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

  • The system will apply new budgets based on the insertion order’s goal
  • Budget segments will automatically actualize and allocate to future segments
  • The system automatically provides budget suggestions to the Quality metrics
  • The system automatically moves budget to higher performing line items

The correct answer is: The system automatically moves budget to higher performing line items

Explanation: Auto budget allocation will increase the budgets for high-performing line items by taking money away from lower-performing line items. You should consider using automatic budget allocation if your insertion orders have CPC or CPA goals, and your line items require a regular rebalancing of their budgets to ensure spend is allocated according to performance.

Read more here: https://support.google.com/displayvideo/answer/2956568

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