What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

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What is one benefit of applying “auto budget allocation” to an insertion order's budget settings?

  • The system automatically moves budget to higher performing line items
  • The system will apply new budgets based on the insertion order's goal
  • Budget segments will automatically actualize and allocate to future segments
  • The system automatically provides budget suggestions to the Quality metrics

Correct answer is

  • The system automatically moves budget to higher performing line items

Explanation: Auto budget allocation will increase the budgets for high-performing line items by taking money away from lower-performing line items. You should consider using automatic budget allocation if your insertion orders have CPC or CPA goals, and your line items require regular rebalancing of their budgets to ensure spend is allocated according to performance.

Read more here: https://support.google.com/displayvideo/answer/2956568

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