To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses

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To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses

  • Add a pixel to the Default tag in Campaign Manager
  • Set the bid strategy to viewable CPM (vCPM)
  • Assign viewability targeting
  • Only target inventory displayed on mobile apps

Correct answer are

  • Set the bid strategy to viewable CPM (vCPM)
  • Assign viewability targeting

Explanation: For an ad to be effective, people need to see it. ActiveView calculates the amount of time users spend in front of ads and reports viewable impressions. The quality dropdown shows the number of impressions that were considered viewable, as compared to a preset viewability target line. Use viewability information to optimize your digital advertising budget.

An ad must first be measurable for ActiveView to report viewability data.
Take action:

  • Target inventory by predicted viewability.
  • Use automated bidding (or vCPM) to target viewable impressions.

Read more here: https://support.google.com/displayvideo/answer/6324539
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