Within Search Ads 360, a custom column allows you to access conversion for any formula.

A custom column in Search Ads 360 allows your gourmet pet food company customer to access specific conversion actions for any formula they create.

For your retail client who wants to define and view specific parts of their Google Ads data in Search Ads 360, they should use custom formula and custom conversion columns.

To define and view specific parts of Google Ads data in Search Ads 360, you’d use custom formula columns and custom conversion columns.

If your agency client inquires about the products currently compatible with Google Ads auction-time bidding in Search Ads 360, you should inform them that the compatible products are Shopping, Performance Max, and Search.

The products currently compatible with Google Ads auction-time bidding in Search Ads 360 for your textiles designer customer are Shopping, Performance Max, and Search.

The products currently compatible with Google Ads auction-time bidding in Search Ads 360 are Shopping, Performance Max, and Search campaigns.

To provide your client with an overview of their Search Ads 360 performance within a customized date range, you should share with them the Report Editor.

For a beverage customer who wants to share insights across multiple teams within the company, the Report Editor in Search Ads 360 should be used to share information across users.

Within Search Ads 360, Report Editor is the tool that allows you to share insights across multiple teams or users.

If you’re reviewing your campaign and want to see an overview of its performance within a customized date range in Search Ads 360, you’d look in Report Editor.

To share insights across multiple users and teams within your company using Search Ads 360, you would use Report Editor.

To report on search campaigns that aren’t directly supported by Search Ads 360, you should create an engine track account.

To report on search campaigns that aren’t directly supported by Search Ads 360, you should create an engine track account.

For an accessories designer needing to report on search campaigns not directly supported by Search Ads 360, the recommended account to create is an engine track account.

If you’re encountering an error when reviewing specific bid strategy performance in custom columns within Search Ads 360, it is because bid strategy performance metrics are not reported in custom columns.

If after setting a target return on ad spend (tROAS) bid strategy in Search Ads 360 you observe limited consistency and minimal automation in the strategy’s progress, it’s likely because the evaluation began too early, between one to two weeks after launch.

Considering making optimizations to a newly launched bid strategy within your Search Ads 360 campaign should be done during weeks two to three, assuming there’s no conversion delay.

If there’s no conversion delay in your customer’s Search Ads 360 campaign, you would make optimizations to their recently launched bid strategy during weeks two to three.

When advising your footwear apparel client on when to make optimizations to their newly launched bid strategy in their Search Ads 360 campaign, you would suggest they consider making changes during weeks two to three, assuming there’s no conversion delay.

If your business goal is to understand how long it takes users to purchase your product after selecting your ad, the metric you should follow in Search Ads 360 is conversion delay.

When setting up a bid strategy in Search Ads 360 and your customer’s main business goal is to determine the time it takes for a user to purchase a pair of socks after clicking on an ad, the important metric for them to follow is conversion delay.

When setting up a bid strategy in Search Ads 360 and your customer’s main business goal is to determine the time it takes for a user to purchase a pair of socks after clicking on an ad, the important metric for them to follow is conversion delay.

The three key functionalities provided by Search Ads 360 are granular insights across an account; the ability to create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offering deep integrations across other Google products to streamline workflows.

When discussing Search Ads 360’s three key functionalities with your retail client, you can explain that they include providing granular insights across an account, creating, managing, and reporting on campaigns, ad groups, and keywords across multiple advertiser accounts, and offering deep integrations across other Google products to streamline workflows.

Three key functionalities of Search Ads 360 are providing insights across accounts, creating, managing, and reporting on campaigns, ad groups, and keywords across multiple advertiser accounts, and offering deep integrations across other Google products.

Apart from attributing full credit to paid search ads, your customer can segment conversions in Search Ads 360 by connecting their social media accounts to the platform.

To segment conversions in Search Ads 360 and determine where sales are coming from, apart from attributing full credit to paid search ads, you could connect your social media accounts to Search Ads 360.

For your pet food client seeking a Google product that can connect with Search Ads 360 for enhanced data visualization of their campaign, you should suggest they use Looker Studio.

The Google product that connects with Search Ads 360 to provide a data visualization with a more robust view of your campaign is Looker Studio.

In Search Ads 360, to handle all your customer accounts within the main account, you should first set up the manager account.

To effectively manage all customer accounts within the main account on Search Ads 360, the first type of account you would set up is the Manager account.

For your client, an agency setting up their Search Ads 360 account, the type of account they should set up first to manage all their customer accounts within their main account is a Manager account.

In addition to setting up a data-driven attribution model in Search Ads 360 for your customer who aims to drive conversions and track enrollment in their weekly newsletter distribution list, you should also set up custom channel groupings.

To both drive conversions and track how those conversions influence user responses, you should set up custom channel groupings in Search Ads 360, along with a data-driven attribution model.

In addition to your client’s data-driven attribution model in Search Ads 360, you should set up custom channel groupings to both drive conversions and track how these conversions are leading users to enroll in their weekly newsletter distribution list.

For a client who frequently changes keywords in their campaign based on the previous week’s sales, you would recommend using automated channel groupings in Search Ads 360, along with their data-driven attribution model, to ensure the campaigns update correctly.

To ensure their campaigns are updated properly in line with frequent keyword changes based on sales, your client, a busy florist, should use automated channel groupings along with their data-driven attribution model in Search Ads 360.

Your customer, a local car dealership, should use automated channel groupings with their data-driven attribution model in Search Ads 360 to ensure their campaigns are updated correctly in response to frequent changes in keywords based on the previous week’s sales.

To your agency client’s inquiry about which metrics are different yet still complementary between Search Ads 360 and Google Analytics 4, your answer is conversions.

The metrics that are different yet still complementary between Search Ads 360 and Google Analytics 4 are conversions.

Between Search Ads 360 and Google Analytics 4, the metrics that differ yet are still complementary are conversions.

To your home goods client, you would explain that the data to be shared from Search Ads 360 (SA360) to Google Ads for initiating Google Ads auction-time bidding is conversions.

The data shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360 is conversions.

To enable Google Ads auction-time bidding in Search Ads 360 (SA360), the type of data that should be shared from SA360 to Google Ads is conversions.

To streamline advertising efforts for your fitness apparel client and run all their Search Ads 360 ads during morning commutes, you should set up automated rules in their account.

To streamline their efforts and run all Search Ads 360 ads during afternoon commutes, your health and wellness organization customer can use automated rules within their account.

If you want to run all Search Ads 360 ads at a specific time, you would set this up in your account using automated rules.

In Search Ads 360, one way to use custom dimensions to facilitate important business decisions is by writing automated rules.

One way your retail client can use custom dimensions in Search Ads 360 to aid in their business decision-making is by writing automated rules.

One way to use custom dimensions in Search Ads 360 to aid in business decision-making is to write automated rules.

Google Ads auction-time bidding differs from Search Ads 360 intraday bidding in that it optimizes bids in real-time, whereas Search Ads 360 intraday bidding adjusts bids several times a day.

Google Ads auction-time bidding differs from Search Ads 360 intraday bidding in that while Google Ads auction-time bidding optimizes bids in real-time, Search Ads 360 intraday bidding adjusts bids several times a day.

To explain how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding to your client, you would tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real-time.

To your client who creates hand-painted desk calendars, you would respond that the optimal window of time to review the performance of their Search Ads 360 campaign is two to three conversion cycles.

The optimal window of time to review the performance of a Search Ads 360 campaign is two to three conversion cycles.

If your client enquires about the preferred time frame for reviewing the performance of their Search Ads 360 campaign, you advise them to evaluate it over two to three conversion cycles.

To ensure their Search Ads 360 campaigns automatically update in line with the weekly debut of their seasonal fruit and vegetable offerings, your smoothie-maker client should set up templates within their campaign structure.

To ensure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for their weekly T-shirts, your retail clothing customer needs to set up templates within their campaign structure.

To ensure their Search Ads 360 campaigns are automatically updated to reflect available inventory for purchase, you should advise your client to set up templates within their campaign structure.

For your customer, the owner of a chain of ski resorts, who needs to frequently update their winter holiday rental package prices based on time of year and availability, the feature they should use within Search Ads 360 is templates.

For your customer who sells beach vacation rental packages, and whose pricing changes frequently due to seasonal and availability factors, they should use Templates in Search Ads 360 to ensure their campaign structure, targeting, and creatives are updated automatically to reflect those changes.

To ensure that the campaign structure, targeting, and creatives are automatically updated to reflect any changes within Search Ads 360, you should use templates.

Your customer, a hat designer, can keep track of the changes made to their campaigns, such as the new audience targets for their line of bowlers and fedoras, by using labels within their Search Ads 360 campaign.

To keep track of the recent updates made to their campaigns, especially the new audience targets for their basketball sneaker campaign, your customer can use labels within their Search Ads 360 campaign.

If your client asks where to apply labels in their Search Ads 360 campaign, you should respond by saying that labels can be applied to ad groups, campaigns, keywords, and ads.

Within your Search Ads 360 campaign, labels can be applied to ad groups, campaigns, keywords, and ads.

To your customer, a purveyor of office supplies, you would tell them that labels in their Search Ads 360 campaign can be applied to ad groups, campaigns, keywords, and ads.

To track performance by region and optimize monthly for their regional-specific workout gear, your client, a global fitness apparel brand, should use labels within Search Ads 360.

To track performance by region and optimize monthly for their global sneaker brand’s regional-specific tennis shoes, your client should use labels within their Search Ads 360 account.

To create labels in Search Ads 360, you should select the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options in the navigation menu.

To create labels in Search Ads 360, your agency client can use the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options in the navigation menu.

In the navigation menu of Search Ads 360, labels can be created from the ‘Campaigns’, ‘Ad groups’, and ‘Keywords’ options.

To access reporting, campaigns, and ad groups within their Search Ads 360 account, your agency client should go to the navigation menu.

To access reporting, campaigns, and ad groups within Search Ads 360, you use the navigation menu.

Within your Search Ads 360 account, you can access your reporting, campaigns, and ad groups from the navigation menu.

To find forecasting for incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you would look in the bid strategy report.

To find forecasting for assessing incremental opportunities for your target return on ad spend (tROAS) strategy in Search Ads 360, you should look at the bid strategy report.

If your agency client is seeking to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you should look in the bid strategy report.

When working with your client who designs trendy fanny packs and travel accessories, you should advise them to evaluate the performance of their Search Ads 360 bid strategies at the portfolio level.

You should evaluate the performance of your Search Ads 360 bid strategies at the portfolio level.

If you’ve been added as an owner to a custom column in Search Ads 360, you can access and manage those columns across all account levels.

When your fitness apparel client used Search Ads 360 to add an owner to a custom column, this new owner can access and manage columns across all account levels.

When your health and wellness client uses Search Ads 360 to add an owner to a custom column, the owner can access and manage the column across all account levels.

To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.

To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.

To learn about customer conversions within Search Ads 360, you should set up custom Floodlight variables.

To assist your baby-food producer client in changing the flight date of multiple campaigns across various advertising platforms simultaneously, you’d use the bulk actions tool in Search Ads 360.

If you want to change the flight date of multiple campaigns across multiple advertising platforms simultaneously, you should use the bulk actions tool in Search Ads 360.