The Top search terms report shows which products Amazon customers click on after searching specific keywords, supporting smarter ad and keyword strategies.

Maximize purchases by investing more budget in campaigns that deliver higher performance, based on insight-driven analysis.

Amazon DSP Display ads are the multichannel solution for boosting brand consideration and driving more conversions through targeted engagement.

Investing in both Sponsored Products and Amazon DSP Display ads drives higher purchase rates than using just one, so combining them helps maximize conversions.

Combining Sponsored Display and Amazon DSP ads helps boost awareness and sales, optimizing campaign results for Amazon advertisers.

In-market Amazon audience targeting maximizes brand awareness by reaching consumers researching and exploring products in relevant categories.

Third-party behavioral audience targeting helps drive consideration by engaging prospects who are actively researching related products.

Sponsored and DSP ads can appear in top, center, and side positions on search pages, product detail pages, and more, optimizing visibility for Amazon advertisers.

Reconnecting with past purchasers (excluding subscribe and save holders) is key to building long-term customer loyalty through Amazon Ads campaigns.

High customer traffic on your brand page indicates strong progress toward consideration goals by reflecting enhanced engagement of potential buyers.

The Performance Over Time report shows how core metrics like clicks, CPC, and overall spend evolve for your Sponsored Product campaigns, providing key insight into campaign effectiveness over time.

The Matched target report for Sponsored Display campaigns provides detailed visibility and performance insights into the ASINs and product detail pages your ads appeared on, helping you optimize for stronger campaign results.

Optimizing your budget involves shifting spend away from underperforming campaigns or products toward those with proven results, increasing the likelihood of greater sales and ROI.

Sponsored Display and DSP video ads retarget shoppers who viewed your product detail page, increasing brand consideration and conversion potential by engaging audiences beyond their initial interest.

Amazon DSP and Sponsored ads support reporting across Audience, Campaign Performance, Inventory, Location, and Product Retail for comprehensive campaign analysis and optimization.

Sponsored Brands ads build brand awareness and recognition, effectively achieving your campaign’s awareness goals.

Amazon DSP offers downloadable reports for Campaign, Inventory, Audience, Products, Technology, Geography, and Conversion source dimensions, enabling complete campaign analysis.

Impressions measure ad visibility and awareness, but conversion goal success requires action-based metrics such as sales or conversion rate.

To reduce high ACOS, optimize by decreasing bids on the affected products, which will lower spend for those ads and improve campaign profitability.

The Campaign placement report for Sponsored Brands provides visibility into performance across different placements, informing your optimization and budget allocation decisions.

“Optimize for reach” in Sponsored Display campaigns increases viewable impressions, maximizing awareness for your brand and products.

Impressions and brand recall lift are reliable ways to assess your campaign’s reach and effectiveness with custom advertising on Amazon.

Detail page views reflect product consideration and engagement but are not used to measure repeat purchases, which rely on transaction data.

Display ads drive immediate conversions by retargeting shoppers and leveraging shopping signals, making them ideal for short-term sales goals in multichannel campaigns.

FireTV campaign reports track Sponsored Display performance—letting advertisers monitor engagement metrics and optimize display ad results for FireTV campaigns.

Sponsored Brands allow you to advertise several products together with your brand logo and a custom headline in high-visibility placements on Amazon.com.

Sponsored Brands campaigns support Attributed purchases reports that track conversions and purchasing behavior following ad clicks, giving marketers actionable insights to optimize future performance.

Combining sponsored ads and organic solutions achieves premium reach at scale, engaging audiences both within Amazon-owned channels and across external sites.

To track conversion goals, analyze both sales and return on ad spend (ROAS)—these metrics show total revenue and advertising efficiency for your Amazon Ads campaign.

Exact match keywords deliver higher conversion rates in Amazon campaigns by targeting shoppers whose search intent closely matches your product.

Conversion share is included in the top search terms report, showing what portion of purchases for a search term your product captures versus the competition.

Impressions measure the visibility of your ads and are the primary metric for evaluating and optimizing awareness goals in Amazon Ads campaigns.

Subscribe & Save participation is a key loyalty metric—it tracks repeat purchase behavior and helps brands build customer retention through automated subscriptions.

Click rate (CTR) on the Search Catalog Performance dashboard measures the percentage of clicks to impressions for products shown in Amazon’s search results.

Broad match keywords offer the most exposure for new product campaigns, maximizing reach by triggering ads for a wide variety of relevant customer search queries.

Brand Impression Share is the key Sponsored Brands report for measuring awareness campaign performance and understanding your brand’s share of top-of-search visibility on Amazon.

Combining Sponsored ads with Amazon DSP enables advertisers to reach shoppers on Amazon-owned inventory and across third-party sites, providing full-funnel targeting and broader audience access.

Amazon DSP reporting covers only DSP-purchased ads, while AMC reporting includes DSP ads, sponsored ads, and advertiser-owned datasets for comprehensive analytics.

Amazon DSP Campaign reports can be analyzed using the Order dimension, helping advertisers connect campaign activity with sales and conversion outcomes.

Increase bids for keywords and products with higher conversion rates to optimize your Amazon Ads bid strategy and achieve better campaign performance.

Adding Amazon DSP allows Jane to use videos on Streaming TV and OLV, capturing audience attention and opening new media formats for her campaign beyond Sponsored Display.

Amazon DSP multichannel products can retarget shoppers who’ve browsed coffee makers by delivering ads across Amazon and third-party websites, extending campaign reach beyond Amazon’s retail platform.

Repeat purchases are the key metric for measuring loyalty goals in Amazon Ads, reflecting the ability of your campaigns to drive customer retention and brand loyalty.

Confirming the campaign flight period ensures your Amazon Ads campaign runs with the optimal timing strategy and aligns with important sales or promotion periods.

Adding Sponsored Brands alongside Sponsored Products and Sponsored Display in Amazon Ads can increase conversion by boosting product visibility and strengthening your brand’s impact.

Use past product viewers as your audience in Amazon Ads to efficiently drive purchase goals by retargeting those who have already shown interest in your products.

Confirming that your campaign budget allocation is correct is a vital step in Amazon Ads’ pre-optimization checklist to ensure campaign effectiveness and proper spending control before launch.

Measuring the number of repeat purchases during a campaign is how Amazon Ads tracks loyalty goals, reflecting brand success in engaging and retaining customers for ongoing transactions.

Adjust audience targeting, expand bids, and increase frequency caps on low performing line items to optimize delivery and performance in Amazon Ads campaigns.

Maintain bids and frequency caps to preserve strong results and consistent reach when a line item shows high performance and high delivery in Amazon Ads.

The awareness index in Brand Metrics predicts the size of the audience aware of your brand compared to your closest peers, helping assess your brand’s market visibility on Amazon.

To improve both performance and delivery, add additional supply so your high-performing line items reach a wider audience in Amazon Ads campaigns.

Search Catalog Performance Dashboard insights can be used to improve product impressions by identifying new, relevant keywords for your ASINs and integrating them into product titles and descriptions to enhance organic visibility.