- Insights
- Cookie Reach Overlap
- Floodlight impressions
- Path to Conversion
The correct answer is: Path to Conversion
Explanation: You can create Path to Conversion (P2C) reports in Report Builder, enabling you to understand how users were exposed to your advertising in the lead-up to a conversion. Path to Conversion report tracks Floodlight attribution in Reporting.
Read more here: https://support.google.com/campaignmanager/answer/2823644