What report tracks Floodlight attribution in Reporting?

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What report tracks Floodlight attribution in Reporting?

  • Insights
  • Cookie Reach Overlap
  • Path to Conversion
  • Floodlight impressions

Correct answer is

  • Path to Conversion

Explanation: You can create Path to Conversion (P2C) reports in Report Builder, enabling you to understand how users were exposed to your advertising in the lead-up to a conversion. Path to Conversion report tracks Floodlight attribution in Reporting.

Read more here: https://support.google.com/dcm/answer/2823644

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