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Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

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  • Adding an image creative at the advertiser level
  • Adding an HTML5 creative at the campaign level
  • Adding a rich media creative at the campaign level
  • Adding an image creative at the campaign level

The correct answer is: Adding an image creative at the campaign level

Explanation: Campaign Manager automatically creates a default ad with this creative and assigns it to every placement that can use that particular type and size of the default ad. Campaign Manager automatically creates default ads for in-stream and display placements. As soon as you add a creative with the right asset type, size and compatibility, Campaign Manager creates a default ad for it and assigns it to all matching placements. For placements that have display compatibility, you need an image asset. You can use an image creative or a display creative with an image as the primary asset. Image creatives are supported by any browser. Note that display interstitial placements do not require default ads.

Read more here: https://support.google.com/campaignmanager/answer/2826145

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