Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

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Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

  • Adding an image creative at the advertiser level
  • Adding an image creative at the campaign level
  • Adding an HTML5 creative at the campaign level
  • Adding a rich media creative at the campaign level

Correct answer is

  • Adding an image creative at the campaign level

Explanation: Campaign Manager automatically creates a default ad with this creative and assigns it to every placement that can use that particular type and size of default ad. Campaign Manager automatically creates default ads for in-stream and display placements. As soon as you add a creative with the right asset type, size and compatibility, Campaign Manager creates a default ad for it and assigns it to all matching placements. For placements that have display compatibility, you need an image asset. You can use an image creative or a display creative with an image as the primary asset. Image creatives are supported by any browser. Note that display interstitial placements do not require default ads.

Read more here: https://support.google.com/dcm/answer/2826145

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