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Home / Campaign Manager / What object in Campaign Manager is equivalent to a creative in Display & Video 360?

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

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What object in Campaign Manager is equivalent to a creative in Display & Video 360?
  • Ad
  • Campaign
  • Placement
  • Creative

Correct answer is

  • Placement

Explanation: If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement.

 

In Campaign Manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in Campaign Manager). Thus, it’s common for a placement to be associated with multiple creatives.

Read more here: https://support.google.com/displayvideo/answer/3217641

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