What does an “execution channel” represent in the Planning process?

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What does an “execution channel” represent in the Planning process?

  • An area to enter the user’s objectives, budget, and start and end dates
  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The act of sending an RFP to begin the negotiation process with the publisher
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

Correct answer is:

  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

Explanation: Media is pushed into a Campaign Manager campaign via an execution channel, which is a link to a specific campaign in Campaign Manager you create in Planning. Execution channels are the higher-level link between Planning and Campaign Manager and allow you to specify how media properties in Planning map to sites within Campaign Manager.

Read more here: https://support.google.com/dcm/partner/answer/6025561

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