What is required to track mobile app conversions using Floodlight tags?

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What is required to track mobile app conversions using Floodlight tags?

  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files
  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

Correct answer is:

  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

Explanation: Before you can attribute app installs or activities back to ad impressions and clicks in apps, the partners need to work together to ensure that user-resettable device identifiers and other values are passed to both Floodlight tags and the ad tags running in apps. Campaign Manager uses the identifiers to uniquely identify a user and attribute app activities back to the in-app ads they viewed or clicked on.

Read more here: https://support.google.com/dcm/partner/answer/4568975

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