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What counting method tracks the number of sales made or items purchased?

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  • Standard counting
  • Custom Floodlight variables
  • Counter activity
  • Sales activities

The correct answer is: Sales activities

Explanation: Sales activities track the number of sales made or the number of items purchased. You can also capture the total value of each sale. There are two ways to define a conversion for sales activities:

  • Transactions: Counts all conversions, plus the total number of sales that take place and the total associated revenue.
  • Items sold: Counts each conversion, plus the total number of items sold and the total associated revenue.

Read more here: https://support.google.com/campaignmanager/answer/2823400

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