In which two tags can the keyword macro (%k) be added? (select two)Select All Correct Responses

  • Floodlight
  • Placement
  • Tracking Ad
  • Impression Event

The correct answers are:

  • Impression Event
  • Tracking Ad

Explanation: The %k macro expands into a substring found in the ad tags (specifically, in the request URL). You can use this macro to display user-entered keywords in creatives.

It works in:

  • Click-through URLs
  • Tracking ads
  • Redirect URLs
  • Creative code (all types)
  • Frame headers
  • Impression event tags
  • Click event tags
  • OBA icon resource

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