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To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

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  • Contact support using live chat
  • From Campaign Manager, go to the Google Marketing Platform apps icon and selectDisplay & Video 360
  • Create a new association in the advertiser’s properties and add the Trafficking code
  • Add the Display & Video 360 partner ID to the Floodlight configuration as an association

The correct answer is: Add the Display & Video 360 partner ID to the Floodlight configuration as an association

Explanation: If your advertiser already uses Campaign Manager to serve ads, you can link an existing Campaign Manager advertiser to a new advertiser in Display & Video 360. You can link any Campaign Manager advertiser to a new advertiser in Display & Video provided that you’ve been given permission to add the advertiser from Campaign Manager. Before you can link to a Campaign Manager advertiser in Display & Video 360, your advertiser has to share their Floodlight configuration with your Display & Video 360 partner. To associate a Display & Video 360 partner with your Floodlight configuration:

  1. Select an advertiser from the Advertisers tab and click Floodlight configuration.
  2. Expand the Display & Video 360 association section, and click New association.
  • Read and authorize the information sharing notice.
  1. Enter the Display & Video 360 partner ID you want to link to. Your Display & Video 360 partner must authorize the association then select the appropriate Floodlight configuration for use.

Read more here: https://support.google.com/displayvideo/answer/3155819

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