When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

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When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

  • Default ad
  • .swf file
  • Polite load image
  • Backup image

Correct answer is

  • Polite load image

Explanation: Upload a polite load image so that you have something to show if there are delays loading your primary HTML5 asset to a browser. When your creative is delivered, the polite load asset loads first before each impression, followed by your primary HTML5 asset. This way, if the user’s browser experiences a delay loading your primary asset, the polite load image will be there until everything else finishes loading.

Read more here: https://support.google.com/dcm/answer/4558694

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