- Standard counting
- Custom Floodlight variables
- Counter activity
- Sales activities
The correct answer is: Sales activities
Explanation: Sales activities track the number of sales made or the number of items purchased. You can also capture the total value of each sale. There are two ways to define a conversion for sales activities:
- Transactions: Counts all conversions, plus the total number of sales that take place and the total associated revenue.
- Items sold: Counts each conversion, plus the total number of items sold and the total associated revenue.
Read more here: https://support.google.com/campaignmanager/answer/2823400