For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

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For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  • The tag needs to be set as INS tag with mobile capacity
  • A global site tag (gtag.js) must be used
  • Device ID needs to be passed into the dc rdid parameter
  • The tag needs to be assigned an app ID

Correct answer is

  • Device ID needs to be passed into the dc rdid parameter

Explanation:dc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. This parameter is required. The publisher must pass a value into this parameter in order to enable in-app conversion tracking.

Read more here:https://support.google.com/dcm/partner/answer/4568975

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