When is an impression counted in Reporting?

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When is an impression counted in Reporting?

  • As soon as a creative is requested from the publisher
  • After the creative is served and viewed on the site
  • After the browser begins loading the webpage
  • After a user’s device indicates that the creative download has begun

Correct answer is:

  • After a user’s device indicates that the creative download has begun

Explanation: Downloaded impression: An impression counted only after the initiation of ad retrieval by the publisher. The ad creative is downloaded in the user’s device and has begun to load. A separate viewability measurement will determine if the user has viewed the creative.

Read more here: https://support.google.com/admanager/answer/7308129

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