What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

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What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

  • An account/advertiser relationship
  • A parent/child relationship
  • Shared billing profiles
  • A single Floodlight activity

Correct answer is

  • A parent/child relationship

Explanation: In this arrangement, the parent advertiser defines a collection of Floodlight activities, tags, and settings (called a Floodlight configuration), and all of the child advertisers inherit the configuration.

Read more here: https://support.google.com/searchads/answer/2458167

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