What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

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What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

  • Custom 1×1 pixel that fires when the product or service page loads
  • Custom Floodlight variable that captures the product or service ID
  • Dynamic Floodlight tag that sources product or service IDs
  • Sales Floodlight tags that capture revenue

Correct answer is

  • Custom Floodlight variable that captures the product or service ID

Explanation: Build audience lists based upon specific custom Floodlight variables (such as a premium hotel room booking) and use display ads to upsell new product ranges and promotions. You can use custom Floodlight variables from your activity Data Transfer files across multiple activities to select the appropriate cookies to add to a list.

Read more here: https://support.google.com/dcm/answer/3249446

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