What cost model only calculates cost for impressions measured as viewable by Active View?

  • CPA
  • CPM
  • CPC
  • vCPM

The correct answer is: vCPM

Explanation:  (Active View: Viewable Impressions ÷ 1000) × Rate
The advertiser is charged for every thousand impressions measured as viewable by Active View.
Read more here: https://support.google.com/campaignmanager/answer/7023294

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