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Home / Campaign Manager / What cost model only calculates cost for impressions measured as viewable by Active View?

What cost model only calculates cost for impressions measured as viewable by Active View?

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What cost model only calculates cost for impressions measured as viewable by Active View?
  • CPA
  • CPM
  • vCPM
  • CPC

Correct answer is

  • vCPM

Explanation:  (Active View: Viewable Impressions ÷ 1000) × Rate
The advertiser is charged for every thousand impressions measured as viewable by Active View.
Read more here: https://support.google.com/dcm/partner/answer/7023294
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