What Floodlight conversion counting method would report the first visit for each user within a given day?

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What Floodlight conversion counting method would report the first visit for each user within a given day?

  • Standard
  • Per session
  • Transactions
  • Unique

Correct answer is

  • Unique

Explanation: There are two conversion counting methods, each with their own options:

 

Counter activities count the number of conversions associated with an event. There are three ways to define a conversion for counter activities:

  • Standard: Counts every conversion.
  • Unique: Counts the first conversion for each unique user during each 24-hour day.
  • Per session: Counts one conversion per user per session. You can define the length of a session for your site.

Sales activities track the number of sales made or the number of items purchased. There are two ways to define a conversion for sales activities:

  • Transactions: Counts all conversions, plus the total number of sales that take place and the total associated revenue.
  • Items sold: Counts each conversion, plus the total number of items sold and the total associated revenue.

Read more here: https://support.google.com/dcm/partner/answer/2823400

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