What happens when a user meets the frequency cap for an ad?

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What happens when a user meets the frequency cap for an ad?

  • Ads stop serving to that user
  • Ads serve at a lower CPM
  • Another ad or a default ad is served
  • The placement stops serving to that user

Correct answer is:

  • Another ad or a default ad is served

Explanation: Default ads serve when no other ads can serve. All non-default ads use frequency capping. This feature relies on the use of DoubleClick cookies in order to function, so if a user has disabled cookies within their browser, frequency capped ads will not be eligible to serve.

Read more here: https://support.google.com/dcm/answer/2828553

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