In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

In his TrueView discovery ad, Amir wants to invite people to click to watch his
YouTube video about a DIY home improvement project. What call to action
language gives learners a reason to take action?

  • Learn how to build a table
  • Download this
  • Click here
  • Start now

Correct answer is:

  • Learn how to build a table
  • Google Video Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: When you really want to get someone to do something, a decisive call to action is definitely the way to go. Makes sense, right? And, it’s also associated with increased brand lift.

Tips:

  • Think like a parent — specify the exact behavior
    you want users to do (“Learn How To Build a Table”).
  • Use overlays and cards to invite the user to
    interact with the ad, not just watch.

Read more here:

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