TrueView video ads can be especially effective for driving what goals?

• Consideration and action
• Only awareness
• Action and awareness
• Awareness and consideration

Correct answer is:

• Consideration and action

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• Google Video Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
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Explanation: TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video products.

Consideration

• View-through rate
• Watch time
• Favorability lift
• Consideration lift
• Brand interest lift

Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Video Certification
• Topic: Find the right video solutions & metrics