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Home / Google Video Advertising Exam Answers / TrueView video ads can be especially effective for driving what goals?

TrueView video ads can be especially effective for driving what goals?

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  • Google Video Advertising Exam – All Q&As
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TrueView video ads can be especially effective for driving what goals?
  • Consideration and action
  • Only awareness
  • Action and awareness
  • Awareness and consideration

Correct answer is:

  • Consideration and action

Explanation: TrueView video ads can be especially effective for driving for consideration and action. Here are a few KPIs you can capture with Google’s video products.

Consideration

  • View-through rate
  • Watch time
  • Favorability lift
  • Consideration lift
  • Brand interest lift

Read more here:

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