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Home / Google Video Advertising Exam Answers / What’s the first step when determining the right video solution for your campaign?

What’s the first step when determining the right video solution for your campaign?

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  • Google Video Advertising Exam – All Q&As
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What's the first step when
determining the right video solution for your campaign?

  • Optimize your campaign
  • Choose the video solution that drives that goal
  • Determine
    your campaign goals
  • Find the KPIs that measure your goal

Correct
answer is:

  • Determine
    your campaign goals

Explanation: The first step is
determining your goal. You should first identify your marketing objectives.
Understand what you want from this campaign, awareness, consideration or action
like sign-up, subscription, or purchase. Then choose the KPIs that measure your
campaign's impact on your marketing objectives.

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