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Home / Google Video Advertising Exam Answers / Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!

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  • Google Video Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
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Using a
variety of Google tools, Jose was able to glean insight into jean preferences
for the area of Chicago in which his new store is opening. However, he has
plans to expand nationally! What Google tool could he use to get insight into
trends and popularity of products across the U.S.?

  • Google Trends
  • Google Correlate
  • Google
    Shopping Insights
  • Google Surveys

Correct
answer is:

  • Google
    Shopping Insights

Explanation:
Use Google Shopping Insights to understand consumer awareness and mindshare for
a product, from national down to city-level insights; Insights is currently
available for the US market only.

Measure
interest:

  • See that consumer interest! Use the tool to
    measure interest at a national, regional, and city level.
  • At a local level, Cate could use the tool to see
    what’s of interest to consumers near her storefront.

Compare
demand:

  • And here is demand, which you can elect to
    compare across geographies, time, and device context.
  • For Cate, by discovering local demand for
    certain beauty products, she can make better merchandising and promotion
    decisions!

Get ideas:

  • What about getting ideas for local promotions
    and investments between mobile and desktop? With Google Shopping Insights, you
    can do it all.
  • For example, finding out that most of her target
    audience shops via mobile may suggest that Cate ramp up her mobile promotion
    strategy.

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