Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

• Watch time report
• Likes and dislikes report
• Engagement report
• Audience retention report

Correct answer is:

• Engagement report

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Explanation:

Engagement report: From comments to likes to sharing patterns, scour the many engagement reports to get a good read on how your viewers are interacting with your content.
Use these reports to:

• Optimize interactive elements
• Test different calls-to-action to see what drives stronger CTRs
• Uncover how many times your content has been shared
• View how you’ve gained and lost subscribers across different content, locations, and dates

Read more here:

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• Course: AdWords Video Certification
• Topic: The value of Google’s video advertising