You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

• Google Consumer Surveys
• Brand Lift
• Google’s reach solutions
• Sales Lift

The correct answer is:

• Google’s reach solutions

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• Google Video Advertising Exam – All Q&As
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Explanation: Google’s reach solutions will help you plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.