Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

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  • Google Video Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
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Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  • Google Preferred
  • TrueView ads
  • Mastheads
  • Bumper ads

Correct answer is:

  • TrueView ads

Explanation: TrueView video ads drive audience consideration by enabling viewers to opt in to more engaging ads delivered in more places.

  • Viewers must choose to watch TrueView video ads, so you know they had some interest.
  • TrueView ads can be longer than 30 seconds, unlike other formats. So you can deploy more engaging product demos, customer testimonials, and how-to product demonstrations.
  • TrueView ads can appear on YouTube and video partners on the Google Display Network.

Read more here:

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