Google helps marketers connect with people using what three kinds of data?

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  • Google Video Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
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Google helps marketers connect with people using what three kinds of data?

  • Passion,
    purchase intent, and personalization
  • Declared, social, and offline
  • Demographic, purchase intent, and declared
  • Declared, matched, and demographic

Correct
answer is:

  • Passion,
    purchase intent, and personalization

Explanation: Google helps marketers
connect with the right people by using deeper layers of information to
understand who they are and what they want in the moment. This includes:

  • Passion: Connecting with people based on their
    passions using Google’s affinity audiences and custom affinity audiences
  • Purchase intent: Connecting with people based on
    their purchase intent using Google’s in-market audiences
  • Personalization: Connecting with people with
    personalized targeting using the brand’s first-party data. This is done using
    Google Customer Match, Similar audiences, and remarketing.

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