Google helps marketers connect with people using what three kinds of data?
- Passion, purchase intent, and personalization
- Declared, social, and offline
- Demographic, purchase intent, and declared
- Declared, matched, and demographic
Correct answer is:
- Passion, purchase intent, and personalization
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- Google Video Advertising Exam – All Q&As
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Explanation: Google helps marketers connect with the right people by using deeper layers of information to understand who they are and what they want in the moment. This includes:
- Passion: Connecting with people based on their passions using Google’s affinity audiences and custom affinity audiences
- Purchase intent: Connecting with people based on their purchase intent using Google’s in-market audiences
- Personalization: Connecting with people with personalized targeting using the brand’s first-party data. This is done using Google Customer Match, Similar audiences, and remarketing.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: Google Ads Video
- Topic: Google’s brand targeting
