Google helps marketers connect with people using what three kinds of data?

Google helps marketers connect with people using what three kinds of data?

  • Passion, purchase intent, and personalization
  • Declared, social, and offline
  • Demographic, purchase intent, and declared
  • Declared, matched, and demographic

Correct answer is:

  • Passion, purchase intent, and personalization
  • Google Video Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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Explanation: Google helps marketers connect with the right people by using deeper layers of information to understand who they are and what they want in the moment. This includes:

  • Passion: Connecting with people based on their passions using Google’s affinity audiences and custom affinity audiences
  • Purchase intent: Connecting with people based on their purchase intent using Google’s in-market audiences
  • Personalization: Connecting with people with personalized targeting using the brand’s first-party data. This is done using Google Customer Match, Similar audiences, and remarketing.

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