• supply_source field
• ad_product_type field
• traffic_event_type field
• conversion_event_category field

The correct answer is: conversion_event_category field

Explanation: The field you need to differentiate between the different Amazon Ads programs in the amazon_attributed_events_* tables is:

ad_product_type

🎯 Verification URL and Explanation

You can verify this information in the official Amazon Ads API documentation, specifically for the conversion tables within AMC.

• Reference URL:
  • Amazon attributed events by conversion time table – Amazon Ads Advanced Tools Center
• Key Verification Point:
  • The documentation for the conversion tables (like amazon_attributed_events_by_conversion_time) lists a dimension called ad_product_type.
  • The description for this field states: “Type of Amazon Ads ad product responsible for the traffic event to which the conversion is attributed. This field helps distinguish between individual sponsored ads products and Amazon DSP. Possible values include: 'sponsored_products', 'sponsored_brands', 'sponsored_display', 'sponsored_television', and NULL (which represents Amazon DSP ¹events).”

This means you would use the ad_product_type column in your SQL query in AMC to separate:

Media Type	Value in ad_product_type
Sponsored Ads	'sponsored_products', 'sponsored_brands', 'sponsored_display', 'sponsored_television'
Amazon DSP	NULL