- Audiences are created via SQL logic
- Audiences cannot be modified once created
- Audiences must exceed 2000 records
- Audiences cannot be configured to refresh
The correct answer is: Audiences cannot be configured to refresh
Explanation: The statement “Audiences cannot be configured to refresh” is false regarding AMC audiences. In fact, AMC audiences can be configured to automatically refresh at specified intervals using the refreshRateDays parameter in audience creation. This allows the SQL query powering the audience to be re-run regularly, updating the audience list in Amazon DSP or Sponsored Ads.
Reference content: From the official Amazon documentation (Rule-based audiences):
“The value of refreshRateDays determines how frequently the SQL query is re-run and the existing audience is completely overwritten with new data. The refreshRateDays parameter allows you to (1) keep the audience active in the target application and (2) re-run the SQL query at a specified interval. By default, audiences in Amazon DSP and sponsored ads are refreshed daily (that is, they have a refresh rate set to one day).”
This confirms audiences can be configured to refresh on a regular schedule.