Home » Amazon Marketing Cloud » If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?

If you want to understand more about which product or pixel your conversion events are associated with, which field in the amazon_attributed_events_* tables should you leverage?

  • conversion
  • ad_product_type
  • tracked_asin
  • tracked_item

The correct answer is: tracked_item

Explanation: The field tracked_item in the amazon_attributed_events_* tables is used to identify which product or pixel your conversion events are associated with. This field enables you to determine the specific item – such as a product (ASIN) or pixel event – that is linked to each conversion event. Leveraging this field allows you to gain deeper insights into your conversion data by attributing conversions to precise products or pixels being tracked in your campaigns.

Reference: https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/amazon_attributed_events_by_conversion_time

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