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When determining total impressions served over a given date range, you can use dsp_impressions or dsp_views.

  • True
  • False

The correct answer is: False

Explanation: The statement is False.

When determining total impressions served over a given date range, you should use dsp_impressions only, not dsp_views.

The dsp_impressions table records every impression delivered to viewers and provides the most granular record of all impressions served.

“This table records all impressions delivered to viewers. This table contains the most granular record of every impression delivered, allowing you to query all viewers reached through an Amazon DSP campaign.”

The dsp_views table contains viewability metrics for impressions that occurred in placements where view measurement is enabled, but does not record every impression. Therefore, it cannot be used to reliably calculate total impressions.

“The dsp_views table records viewable impressions only for placements where viewability measurement is enabled. It does not record every impression.”

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