Home » Amazon Marketing Cloud » Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?

Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?

  • ad_product_type
  • tracked_asin
  • tracked_item

The correct answer is: tracked_item

Explanation: The tracked_item field in the amazon_attributed_events_* tables is specifically designed to help users identify which product (such as ASIN) or pixel event is associated with each conversion event. Using this field allows marketers and analysts to attribute conversions to individual products or unique tracked pixels, providing granular insight into performance outcomes for specific campaign elements.

Official Reference URL: https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/amazon_attributed_events_by_conversion_time

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Nitin Batra. (2025). Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?. School4Seo. https://school4seo.com/amazon-marketing-cloud/which-field-in-the-amazon_attributed_events_-tables-should-you-leverage-if-you-want-to-understand-more-about-which-product-or-pixel-your-conversion-events-are-associated-with/
Nitin Batra. “Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?.” School4Seo, October 30, 2025, https://school4seo.com/amazon-marketing-cloud/which-field-in-the-amazon_attributed_events_-tables-should-you-leverage-if-you-want-to-understand-more-about-which-product-or-pixel-your-conversion-events-are-associated-with/.
Nitin Batra. “Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?.” School4Seo. October 30, 2025. https://school4seo.com/amazon-marketing-cloud/which-field-in-the-amazon_attributed_events_-tables-should-you-leverage-if-you-want-to-understand-more-about-which-product-or-pixel-your-conversion-events-are-associated-with/.
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